Start-up or First Business Website – What you really need!
When it comes to starting a business in 2019, the first thing many businesses will do is look to get a website.
Which makes sense as it’s a great way to make your business look more professional and is an important part of any marketing plan going forward. But what you don’t always need is an, all singing, all dancing website. Paying over the odds for what could/should be a simple affair.
Keep it simple, then build on it in the month and years to come. Here’s our top 4 steps to getting your business looking as professional as possible, as affordably as possible.
- Purchase and secure a Domain Name
For those of that don’t know, a domain name is for example https://wnwdtest.wnwd.co.uk/ – It’s a user-friendly way for browsers to directly go to your website and it’s what search engines will index your website under.
It is incredibly important to get a domain name either:
- Close to your brand name
- Containing an exact or slight match keyword within it (E.G. webdesignernorfolk.co.uk)
Also, it’s important to try to keep them as short as possible. Or to purchase a shorter one when giving it out, having it printed or for using as an email. Although our main URL is westnorfolkwebdesign.co.uk we also own wnwd.co.uk for simplicity.
Domain names will cost you £10-15 per year, depending where you register them. Register them with us, and your first year is FREE with any Norfolk website package or bespoke website.
- Setup a Professional Email Account
Any builder will tell you that “Foundations are important”. And the same is for building a web image. A professional email account is super important. Years ago, people would have less trust in a company that had a mobile number, instead of a landline printed on their van or literature.
The same is true now of email accounts. Because ANYONE can set up an @gmail or @outlook email address, people have less faith in the company behind it. Once you have a domain name, it’s incredibly quick and easy to get a professional email box. Something like info@yourdomain.co.uk
Plus, getting it setup with the start of your business, means it can stick with you. Moving from one email box to another is technical and can be costly. For less than two cups of coffee a month, you can have a professional email account for your business.
Register your domain and email account with us and get your email account for just £1.50 per month with any package deal.
- Make your website content original
There is a time and place for copy and paste, but your website content isn’t one of them. When writing about YOUR business and YOUR services, it needs to be exactly that, YOURS.
Over time, Google and other search engines will even give you brownie points for original content.
Haven’t got the time or the will to write or source it yourself? Pay a copywriter. We work with some of the most affordable and invested copywriters in the area, best of all we don’t put our bit on top.
- Go Direct to a Web Developer
When it comes to getting your first website or landing page up and running, go direct to a local web development company.
Here at West Norfolk Web Design, we will never outsource any of our development or design works to other companies or freelancers. Why is this so great? Well, it ensures that you are getting the best price possible, direct from the people building your website.
Therefore, in the future, if you do want to add anything to it. You can come back, and we will know exactly what we need to do and where.
Side note – We also, never, try and sell off a free product as a premium one. If it’s a free tool we can point you in the direction of it, provide training if you require it and leave you to it.
We also have specially designed packages to suit small and start-up businesses. Both of which are designed to be as affordable and effective as possible.
Over the years we have worked with close to 500 clients, helping them take their first steps online.